CRACKING THE CODE OF BUSINESS
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Hey, what's up? Phil Britten here, Episode Number 24 of Innovation Hackers, and in this episode, we're talking about Expert Status; how to get or be the expert in your niche.
Now, it doesn't matter if you're starting a business on your own and you're starting from scratch, or you have an existing business selling products or services. I'm pretty sure that you would agree with me that having expert status and being the go-to person in your area, or in your niche, would benefit your business. I'm pretty sure you would agree with me.
Now, in the past few episodes we talked about some old school marketing techniques, some direct mile and business to business and J.V's. Time to put that to the side and start working on some new school stuff, and this is where I get really, really excited because, you know what, it's the way the world is going, and if you're not marketing this way in this day and age, well, you're gonna get left behind...
This is video #1 in a series of marketing videos to help people just like you with some great old school and new school marketing strategies. The trouble most people have is that they put their eggs all in one basket!!! The key to marketing success is to have many little trojan horses out there doing your dirty work. Today I give an overview of what is old school and new school marketing.
If you want to market to the masses and take people on a journey as they purchase not just once but multiple times then you MUST have a product delivery eco-system. Watch this video to find out what I'm talking about.
The choice to stay in the steady job and get your steady pay and live a steady life might appeal to some, but for many living a life on purpose, fulfilling your dreams and on your own terms is only a passing thought. So the question is, When to risk it all and go for it...
Expert positioning is a key element to yuor business success. Those that are seen as the go to expert will have people come to them rather than you having to sell to them.