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Hey, what's up? Phil Britten here, Episode Number 24 of Innovation Hackers, and in this episode, we're talking about Expert Status; how to get or be the expert in your niche.
Now, it doesn't matter if you're starting a business on your own and you're starting from scratch, or you have an existing business selling products or services. I'm pretty sure that you would agree with me that having expert status and being the go-to person in your area, or in your niche, would benefit your business. I'm pretty sure you would agree with me.
Now, in the past few episodes we talked about some old school marketing techniques, some direct mile and business to business and J.V's. Time to put that to the side and start working on some new school stuff, and this is where I get really, really excited because, you know what, it's the way the world is going, and if you're not marketing this way in this day and age, well, you're gonna get left behind...